10 Cane is a new luxury rum with the underlying position of Alchemy, the mixing of elements to create something new. The elegant and classic crest mixes with the irreverent placement of the label; the raw beauty of Trinidad mixes with the sophistication of France; 10 Cane rum mixed with your favorite base, itís the redemption of the classic cocktail. Having developed the brand and packaging, the sales launch kit seemed like a natural extension. Continuing the essence of alchemy with a clean, fresh design. Itís compact to carry and has all the information salespeople need to tell the complete 10 Cane story right at their fingertips. The deeply embossed crest on the cover begs you to run your hands across it, and the high gloss wrap around label contrasts nicely.