10 Cane is a new luxury rum made for mixing top quality rum cocktails, mmm.... Fallon Brand Consulting introduced us to the yet unnamed project with the underlying positioning of Alchemy, the mixing of elements to create something new. The elegant and classic crest mixes with the irreverent placement of the label; the raw beauty of Trinidad mixes with the sophistication of France; 10 Cane rum mixed with your favorite base, it’s the redemption of the classic cocktail. We worked with Jeff Mueller in developing the name; it takes approximately the juice of ten sugar canes to make one bottle of rum - no molasses here. The simple custom bottle is designed to be bartender-friendly, easy to grip and to pour while looking and feeling like the quintessential liquor bottle...with a twist. Mojitos anyone?